Council for American Education (CAE) is an institute which prepares students across the globe by providing them the right information and guidance to study in the USA in the university of their dreams.Get these results
CAE was facing a challenge to generate quality leads to help them expand their operations. The leads that were being generated were cold and costed a lot. Those of students and parents that were being generated were just in the first phase of exploring their higher education options and were not serious about pursuing their education abroad. This led to a wastage of resources and low returns on the advertising dollars spent by CAE.